McKinsey tech trends report 2022 | 就是愛看書
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2022年11月8日—McKinsey'sTechnologyTrendsOutlook2022showshowtechnologyisacatalystforchangeacrossbusiness,governments,andinstitutions,offering ...
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Web3 includes platforms and applications that enable shifts toward a future, decentralised internet with open standards and protocols while protecting digital ownership rights, providing users greater data ownership and control over how their data is monetised, and catalysing new business models. Web3 is defined by decentralised databases and software programs, open-source code, public immutable data, public-private key cryptography.
Web3 enables a transition from omnichannel – which is not nesrly ‘omni’ enough – to unichannel, which is short for ‘universal channel’. This will seamlessly integrate customers’ digital identity across applications by leveraging a common blockchain data layer, as opposed to a siloed view of customers that is limited to an individual business’s customer profile.
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McKinsey tech trends report 2022 | 就是愛看書
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