McKinsey & Company | 就是愛看書
McKinsey&Companyisaglobalmanagementconsultingfirmfoundedin1926byUniversityofChicagoprofessorJamesO.McKinsey,thatoffersprofessional ...
US-based worldwide management consulting firm
McKinsey & Company is an American multinational strategy and management consulting firm that offers professional services to corporations, governments, and other organizations. Founded in 1926 by James O. McKinsey, McKinsey is the oldest and largest of the "Big Three" management consultancies (MBB). The firm mainly focuses on the finances and operations of their clients.
Under the direction of Marvin Bower, McKinsey expanded into Europe during the 1940s and 1950s. In the 1960s, McKinseys Fred Gluck—along with Boston Consulting Groups Bruce Henderson, Bill Bain at Bain & Company, and Harvard Business Schools Michael Porter—initiated a program designed to transform corporate culture.[4][5] A 1975 publication by McKinseys John L. Neuman introduced the business practice of "overhead value analysis" that contributed to a downsizing trend ...
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《視覺化行銷的71種技巧= The visual sale: how to use video to explode sales,drive marketing,and grow your business in a virtual world》城邦商業周刊 978-986-5519-39-1 (平裝, NT$380, 288面, 22公分)
《視覺化行銷的71種技巧=Thevisualsale:howtousevideotoexplodesales,drivemarketing,andgrowyourbusinessinavirtualworld》...