文創品牌設計特徵分析之研究 以台灣傢飾為例 | 就是愛看書
以焦點團體法及內容分析法(ContentAnalysis)針對家具類、燈具類及生活用品類等三類文創品牌的產品照片進行編碼表製作及三位編碼者信度檢驗,之後進行內容分析之編碼, ...
英文摘要In this study, brands that were exhibited in the "2017 Creative Expo Taiwan" were screened for features that belong to furnishings family as the subjects of the study. The subject brands were divided into furniture, lamps, and household goods categories. Through universal suffrage, a total of 81 creative brands were screened into 18 furniture brands, 10 lighting material brands, 53 household goods of creative brands. Then, from the screened out creative brands official websites, 5 iconic commodities which can best represent the cultural and creative brands were selected from each website. A total of 405 research samples were selected. The focus group interview method and content analysis method were applied as means to analyze the characteristics of Taiwans brand design. Photos of the...
台灣家具類文創品牌設計意象分析之研究 | 就是愛看書
文創品牌之策展設計與形象塑造 | 就是愛看書
Analysis of the Cultural and Creative Brands Design Features ... | 就是愛看書
7年成就10.8億訂單,連美國MoMA都愛不釋手!台灣設計力的 ... | 就是愛看書
王麗卿 | 就是愛看書
以家具消費偏好探討市場分群與產品屬性關聯性之研究 | 就是愛看書
文創品牌設計特徵分析之研究 以台灣傢飾為例 | 就是愛看書
《台灣傢飾類文創品牌之設計意象》全華圖書 978-986-503-678-2 (精裝, 152面, 30公分)
《台灣傢飾類文創品牌之設計意象》好看嗎?作者王麗卿著由「全華圖書」出版,ISBN:978-986-503-678-2(精裝,152面,30公分),...