The metaverse is coming. Take six steps to prepare | 就是愛看書
1.Getuptospeed.·2.Developastrategy.·3.Testthewaters.·4.Focusontrust.·5.Rethinkcorecompetencies.·6.Alignphysicalanddigital.
Short-term:1. Get up to speed. Assign at least one resource or source of knowledge (such as a group) to understand key concepts such as cryptocurrencies and decentralised autonomous organisations.
2. Develop a strategy. Identify gaps to close and long-term opportunities to build from the metaverse and its key concepts, then work on foundational measures. Many companies, for example, will likely benefit from recruiting digital native employees already at home with the metaverse’s key concepts.
3. Test the waters. Select a few opportunities available within the metaverse’s underlying trends today. Lower-risk plays include selling digital versions of physical goods, say, or offering virtual tours of virtual products or facilities. Leasing or buying digital real estate for advertising, sales or customer support constitutes a higher-risk gamble.
Long-term:...
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