How Brands Can Enter the Metaverse | 就是愛看書
![How Brands Can Enter the Metaverse](https://i.imgur.com/y8QtHep.jpg)
2022年1月3日—HowBrandsCanEntertheMetaverse·Pickyourtargets.·Watchthecompetition.·Lookforapplications.·Planyourentrance.·Keepyourbalance.
![How Brands Can Enter the Metaverse](https://i.imgur.com/y8QtHep.jpg)
How should brands take their first steps into the metaverse? For that matter, what even is the metaverse? While the idea might feel like a novelty right now, there’s arguably huge potential for brands — if they can figure out where to start. New technology always requires a curious approach, but brands should follow a few guidelines: pick your targets, watch what the competition is doing, look for new applications, plan your entrance, and keep your balance.
There are quite a few people who believe that the latest paradigm shift for the internet is already well underway: the metaverse, they say, is almost here. When companies investing in a space and the media declare a moment, it’s reasonable to take a beat and see whether the reality can live up to the hype. But, if this is the “meta” moment — that is, if it offers something that people really want — it is safe to assume that a lot of companies are w...
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