What are the most valuable global brands in 2022? | 就是愛看書
![What are the most valuable global brands in 2022?](https://i.imgur.com/y8QtHep.jpg)
2022年6月15日—KantarBrandZTop10MostValuableGlobalBrands2022;1.Apple.US.947,062.55%;2.Google.US.819,573.79%.
![What are the most valuable global brands in 2022?](https://i.imgur.com/y8QtHep.jpg)
*In Retail, the value of Amazon includes its retail businesses only. In Media & Entertainment, Google includes Google branded services and products, excluding Google Cloud.
Focus on brand-building, product and market diversification maximises business returns:
The pandemic has further accelerated growth of e-commerce in the retail category, hence brands with stronger connections to consumers have been able to sustain their growth online and beyond. Portfolio brands that have continued to innovate and diversify their offer have continued to grow, especially evident with Apple, Google and Amazon, amongst others, as their services cross technology, entertainment and payment services. Brands reliant on one category or market have the greatest risk profile, whereas brands that have diversified into multiple categories and markets showed faster brand value growth in 2022 and have a better chance ...
Best Global Brands 2022 | 就是愛看書
Ranked | 就是愛看書
Global 500 2022 | 就是愛看書
Interbrand releases Best Global Brands 2022 | 就是愛看書
What are the most valuable global brands in 2022? | 就是愛看書
RankingTheBrands top 100 | 就是愛看書
![](https://i.imgur.com/y8QtHep.jpg)
《品牌探討與實踐指南= Brand exploration and practice guide》工業局 978-986-533-168-9 (平裝, NT$300, 117面, 23公分)
《品牌探討與實踐指南=Brandexplorationandpracticeguide》好看嗎?作者林家逸,林昀嬋編輯由「工業局」出版,ISBN:978-986-...