台灣的麥當勞化-跨國服務業資本的文化邏輯 | 就是愛看書
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由何春蕤著作·1994·被引用1次—台灣的麥當勞化-跨國服務業資本的文化邏輯.TheCulturalLogicofCapital:TheCaseofMcDonaldizationinTaiwan.何春蕤(JosephineHo).
![台灣的麥當勞化-跨國服務業資本的文化邏輯](https://i.imgur.com/y8QtHep.jpg)
This paper demonstrates that capital is not a supra-cultural universal entity, capable of being transplanted across national boundaries as it is in the home country. Capital always entails cultural-specific relations of production that constitute its nature and operation. In that sense, the movement of capital is not only an economic process, but also a cultural process and an ideological process. The specific example in this paper demonstrates that the implantation of such multi-national fast-food chains such as McDonalds in Taiwan is a process that involves not only the the construction of new emotive and symbolic contents for consumption on the premises but also the discipline of local employees so as to further create local subjects receptive of the imported form of consumption/production, subjects whose daily practices would then reshape their social world in such a way as t...
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麥當勞化 | 就是愛看書
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《給所有人的社會學史講義》衛城 978-986-06253-5-6 (EPUB)
《給所有人的社會學史講義》好看嗎?作者大澤真幸著;顏雪雪譯由「衛城」出版,ISBN:978-986-06253-5-6(EPUB),以下為此書詳...
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《給所有人的社會學史講義》好看嗎?作者大澤真幸著;顏雪雪譯由「衛城」出版,ISBN:978-986-06253-6-3(PDF),以下為此書詳...