Brand Archetypes & How They Can Help Your Business | 就是愛看書
There are 12 classic archetypes. These cover the spectrum, from those that convey comfort to others to those that create excitement. Choosing the right archetype for your business is essential. But first, review the classic archetypes and understand their role in creating a deep connection with their target market.
The Innocent
Goal: To be happy Traits: Strives to be good, is pure, young, optimistic, simple, moral, romantic, loyal Drawback: Could be naïve or boring Marketing niche: Companies with strong values, seen as trustworthy, reliable and honest, associated with morality, good virtues, simplicity, can be nostalgic Example: Dove soap, Coca-Cola, Cottonelle bathroom tissue
The Regular Guy or Gal
Goal: To belong, or connect with others Traits: Down to earth, supportive, faithful, folksy, person next door, connect...
Brand Archetypes & How They Can Help Your Business | 就是愛看書
Brand Archetypes | 就是愛看書
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Brand Archetypes | 就是愛看書
Which Of The 12 Brand Archetypes Are You? | 就是愛看書
12 Brand Archetypes Definitions, Colors | 就是愛看書
Brand Archetypes and How They Can Help Your Business | 就是愛看書
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12 Brand Archetypes by Carl Jung (& How to Use Them) | 就是愛看書
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《成名的藝術: 他們不是最傑出,為什麼卻能成為最有名?從愛因斯坦到金卡戴珊,12位自我行銷的天才》大是文化 978-986-5548-87-2 (平裝, NT$360, 256面, 23公分)
《成名的藝術:他們不是最傑出,為什麼卻能成為最有名?從愛因斯坦到金卡戴珊,12位自我行銷的天才》好看嗎?作者雷納.齊特曼(Ra...