Brand Archetypes | 就是愛看書
Therearetwelvebrandarchetypes:TheInnocent,Everyman,Hero,Outlaw,Explorer,Creator,Ruler,Magician,Lover,Caregiver,Jester,andSage.Let'stakea ...
Brand Archetypes defined: Noted psychologist Carl Jung[1] (pronounced: “yoong”) theorized that humans use symbolism to more easily understand complex concepts. As a result of his research, Jung stated: “There are forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time, as individual products of unconscious.”
In this work, Jung maintained that over the course of all time, for people, certain paths to greater understanding remain both recognizable and timeless. And that these paths to greater understanding should be categorized. Further, that these categories exhibit personality traits that are easily understood—and in the case of brands, by customers and by the companies looking to define their customer audiences. Archetypes, he called them.
“These [archetypes] are imprinted and hardwired into our psyches.” ...
Brand Archetypes & How They Can Help Your Business | 就是愛看書
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《成名的藝術: 他們不是最傑出,為什麼卻能成為最有名?從愛因斯坦到金卡戴珊,12位自我行銷的天才》大是文化 978-986-5548-87-2 (平裝, NT$360, 256面, 23公分)
《成名的藝術:他們不是最傑出,為什麼卻能成為最有名?從愛因斯坦到金卡戴珊,12位自我行銷的天才》好看嗎?作者雷納.齊特曼(Ra...