What are Brand Archetypes and why are they important? | 就是愛看書
2021年8月23日—Whatarethe12brandarchetypes?·Creator·Sage·Caregiver·Innocent·Jester·Magician·Ruler·Hero ...
Who invented archetypes?In the 1940s, Swiss psychologist Carl Jung[1] developed a set of common personality archetypes. Jung believed these were innate and hereditary, representing a model image of a person that transcends language, culture and time. As individuals, we can all inherently recognise and relate to the archetypes. They play a role in influencing our behaviour on a subconscious level, leading to typical behavioural patterns, desires, values and motivations all driven by a single dominant goal.
Archetypes are distinct from personas (a word derived from Latin which means ‘mask’), which represents the image we wish to project to the outside world. Our personas are consciously driven constructs which we can control, either projecting from our unconscious archetype or via external influences such as social conventions.
See our post on What are User Personas and why sho...
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《成名的藝術:他們不是最傑出,為什麼卻能成為最有名?從愛因斯坦到金卡戴珊,12位自我行銷的天才》好看嗎?作者雷納.齊特曼(Ra...